As Seen on INMAN - 5 KEYWORDS CLIENTS WANT TO SEE IN LISTING DESCRIPTIONS — AND WHAT TO AVOID

August 1, 2022

In The Press

As Seen on INMAN - 5 KEYWORDS CLIENTS WANT TO SEE IN LISTING DESCRIPTIONS — AND WHAT TO AVOID

Making the perfect listing is no easy feat — especially when incorporating search engine optimization. Here’s how to maximize your next listing with the keywords your clients are looking for.

In luxury real estate, prospective clients have always had exacting requests. In recent years, not only have their wish lists become more specific, but the overwhelming majority of property searches begin with online listings long before buyers ever engage with a seller or an agent.

How can you capture their attention at this early stage so your listing stands out? Make sure to mention the qualities that matter most to this affluent audience.

This doesn’t have to be a rigorous or technical process. “Most of my data is from in-person networking, talking to agents, or talking to buyers,” says Susan Schall, Real Estate Associate at Venture Sotheby’s International Realty.

Samuel Wilson, Real Estate Professional with Sotheby’s International Realty – Cape Cod Brokerage, agrees. “I collect most of my keyword insights via conversations with other agents and prospective buyers,” he says. Through these relationships and exchanges of information with colleagues and clients, Schall and Wilson have seen patterns emerge — patterns that they can savvily incorporate, if relevant, when listing new properties.